Case: Ullmax
"A functional clothing brand for the whole family, with a slightly unique sales team - sports teams, classes and athletic clubs."

Pool Store is one of Sweden's largest pool and spa retailers. The brand also develop and produce some of their own products. Pool Store is located in 5 different cities throughout Sweden with their HQ in Stockholm.

QBD and Pool Store began to swim together in 2017 when Pool Store experienced stagnating sales and the need for a breath of fresh air. Previously the brand focused on the technical part of there products - attracting DIY’s and handy-hens. But most people don’t buy a pool nor a spa strictly based on logic. Most of us do because we simply feel that we want one. QBD and Pool Store shifted focus to the more dreamy part of owning a Pool Store product - aiming not to the customers brains with our arguments, but to their stomachs and hearts. .

Based on the insight that Pool Store needed to focus on the softer values of there products we created the concept ”Förverkliga drömmen”, and with the concept in place we began a digital transformation - a new website, new digitally adapted content, advertising in new and traditional media, in-store marketing and much much more.

Brand Strategy / Concept Devolpment / Design Strategy / Communiction / UI / Production
"Quality is more important than quantity. One home run is much better than two doubles."

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Social Media Ads
Responsive Website